The first paragraph

Basically, the first paragraph summarizes the ad in a way that creates motivation to read on. This is followed by the description of the activity - placing the aspects in the foreground that are not self-evident - i.e. less "As a software developer you develop software." but name the products/services/challenges that are solved. After that, list the main indispensable requirements. Please omit the optional. Formulate optional components directly as a further training offer in the form "With us you will learn...". At the end you can list the unique selling points (employer brand) of your company or department as an employer. Avoid doing things that all other competitors have already written in the ads. Find 2-3 special topics in which you are unique or demonstrably better in order to set yourself apart and be remembered.

All relevant information on the call for tenders is now listed in a structured manner. Best according to the 3A formula: task, requirement, general.

Tasks:

Further development of our multi-customer suite based on Java
First Level Support
etc

Requirements/learning opportunities:

Successfully completed degree in computer science (Please list all possible courses here, as these are popular search terms for applicants.)
Perfect German, fluent English, both spoken and written
Presentation skills
Leadership
Offer optional requirements as learning opportunities (instead of "ideally....", rather "you'll learn with us...")

General or what we offer:

What makes you unique as an employer, or what can you do better than the competition?
Permanent position
Possibility of certification
Flexible working hours - the result counts!
Nearby kindergarten

Conclusion/last paragraph

He rounds off the advertisement, gives additional information and asks for an application to be sent.

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